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The aim of this Special Issue is to review and discuss, through practical examples from different countries, the rapid and effective responses of industries, societies and governments to the high level of uncertainty and risks created by the COVID-19 pandemic. This unprecedented health crisis has pushed managers, scientists, policy makers and many other social, economic and health actors to think ‘out of the box' and provide quick solutions by reducing the process of innovation, introducing new business models and new ways of ‘doing things' in many areas such as medicine, finance, retailing, communication, teaching, supply chains and sustainable development. This Special Issue also highlights the importance of holistic approach and collaboration between different disciplines and stakeholders.
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In the post-pandemic business environment, small and medium-sized enterprises have experienced historic voluntary employee turnover. One potential contributor to this phenomenon is job satisfaction. Small and medium-sized enterprises serve as the main driver of the global economy, representing 90% of all firms and 70% of the jobs worldwide. This study investigated the relationship between employee development and job satisfaction in the post-pandemic business environment and identified if technology acceptance in the multigenerational workforce moderates the relationship. The study was conducted using a quantitative non-experimental design. Retail workers of SMEs in the state of Florida were surveyed using instruments to measure employee development, technology acceptance, and job satisfaction. The study found that (a) employee development remains a driver of job satisfaction in the post-COVID-19 business environment, and (b) technology acceptance in the multigenerational workforce does not moderate the relationship between the variables. The study's overall findings offer practitioners of SMEs fresh insights into the impact of the rapid deployment of advanced technology on the post-COVID-19 business environment and its implications on job satisfaction in the multigenerational workforce. (PsycInfo Database Record (c) 2023 APA, all rights reserved)
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Although the importance and benefits of logistics integration in omni-channel (OC) retailing have been discussed in the literature, the impacts of logistics integration from the dimension of internal and external logistics remain unknown. To fill this gap, this study aims to investigate the relationships among internal and external logistics integration capabilities, supply-chain integration (SCI), and financial performance (FP) in OC retailing based on the dynamic capability view. An empirical study is conducted based on a survey of 230 OC retailers in China's market. Factor analysis and regression analysis are conducted to examine the hypotheses of the proposed conceptual model. The quantitative analyses show that the internal logistics integration capability is significantly related to the external logistics integration capability, and they both have positive effects on SCI, while the external logistics integration capability generates a higher impact (i.e., almost 1.5 times that of the internal logistics integration capability). The numerical results also demonstrate that the logistics integration capabilities and SCI have similar positive effects on FP (i.e., all the relevant regression coefficients show values around 0.25), and SCI plays a partial intermediary role in the relationships between logistics integration capabilities and FP. Furthermore, the quantitative evidence addresses the fact that the FP is not influenced by OC retailers' characteristics, indicating a fair business environment in the OC retail industry.
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The city of Christchurch, New Zealand, incurred significant damage due to a series of earthquakes in 2010 and 2011. The city had, by the late 2010s, regained economic and social normalcy after a sustained period of rebuilding and economic recovery. Through the concerted rebuilding effort, a modern central business district (CBD) with redesigned infrastructure and amenities was developed. The Christchurch rebuild was underpinned by a commitment of urban planners to an open and connected city, including the use of innovative technologies to gather, use and share data. As was the case elsewhere, the COVID-19 pandemic brought about significant disruptions to social and economic life in Christchurch. Border closures, lockdowns, trading limitations and other restrictions on movement led to changes in traditional consumer behaviors and affected the retail sector's resilience. In this study, we used CBD pedestrian traffic data gathered from various locations to predict changes in retail spending and identify recovery implications through the lens of retail resilience. We found that the COVID-19 pandemic and its related lockdowns have driven a substantive change in the behavioral patterns of city users. The implications for resilient retail, sustainable policy and further research are explored. © 2023 by the authors.
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PurposeThe emerging markets are facing a lot of risks and disruptions across their supply chains (SCs) due to the deadly coronavirus disease 2019 (COVID-19) pandemic. To mitigate the significant post-COVID-19 consequences, organizations should modify their existing strategies and focus more on the key flexible sustainable SC (SSC) strategies. Still now, a limited number of studies have highlighted about the flexible strategies what firms should adopt to reduce the rampant effects in the context of emerging markets.Design/methodology/approachThis study presents an integrated approach including Delphi method, Bayesian, and the Best-Worst-Method (BWM) to identify, assess and evaluate the importance of the key flexible SSC strategies for the footwear industry in the emerging market context.FindingsThe results found the manufacturing flexibility through automation integration as the most important flexible SSC strategy to improve the flexibility and sustainability of modern SCs. Also, developing omni-channel distribution and retailing strategies and increasing the level of preparedness by using artificial intelligent are crucial strategies for overcoming the post-COVID-19 impacts.Originality/valueThe novelty of this research is that the research connects a link among flexible strategies, SCs sustainability, and the impacts of the COVID-19 pandemic. Moreover, the research proposes a novel and intelligent framework based on Delphi and Bayesian-BWM to identify and analyze the key flexible SSC strategies to build up sustainable and robust SCs which can withstand in the post-COVID-19 world.
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Traditional retailers (bricks-and-mortar) have been continuously increasing online sales. However, not all retail companies were able to respond to the increasing sales with the same efficiency level as their competitors. This paper aims to propose a dynamic model – incorporating principles of Optimal Control Theory (OCT) into a Data Envelopment Analysis (DEA) model - for measuring the performance of retailing companies' cost efficiency. It also aims to contribute through the application by investigating the impact of the pandemic on companies from the most prominent developing market in Latin America, Brazil. Twenty-one companies publicly traded in the São Paulo Stock Exchanges (B3) between the third quarter of 2018 (3Q2018) and the third quarter of 2020 (3Q2020) were investigated. Also, six measures - initial inventory cost (IIC), final inventory cost (FIC), net operating income (NOI), cost of goods sold (COGS), cost of the purchased product (CPP), and plant, property, and equipment (PPE) – were considered. In this way, the findings have implications for researchers and practitioners. Practitioners can discover which competitor(s) is (are) adopting the best practices at each operational aspect (e.g., inventory cost). Additionally, the proposed method can be replicated in other markets (developing or not) and for other categories of retailing companies (e.g., small- and middle-sized). Further research directions are presented, and their implications are discussed.
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The COVID-19 pandemic has elevated the ‘essential service' question to the forefront of government policy, business functioning, and public discourse. This qualitative study uses community disaster resilience and institutional work theory to analyse the responses of Canadian grocery retailers to COVID-19. Based on a thematic analysis of 53 grocery retailers' website messaging over three periods at the height of the first wave of the COVID-19 pandemic in Canada, the research identifies ten themes that capture the retailers' response to the pandemic. Focusing on major grocery retailers in Ontario, the research tracks messaging concerning the elevated community role of grocery retailers through a period of crisis. We develop a conceptual framework to understand the community disaster resilience levers of grocery retailing during a pandemic. The research highlights the shift in the balance of messaging concerning the institutional logic of grocery retailers, away from market forces towards a community logic. The findings illustrate how grocery retailers stepped up as an essential service and extended their reach beyond the bounds of their underlying institutional logic to encompass the public good.
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COVID-19 has a major impact on people's daily shopping. Geographers need to consider the characteristics of the commercial layout in order to be resilient when the pandemic comes. This chapter compares the Chinese people's daily shopping distances in three stages. Stage 1 is 1 year before the strict lockdown (January 23, 2019 to January 23, 2020). On January 23, 2020 the city of Wuhan temporarily closed its airport and railway station. Six departments, including China's National Health Commission, issued an announcement on the Prevention of COVID-19 by Strict Transport Control. Stage 2 is the period of strict pandemic control (January 23 to April 27, 2020). Stage 3 is the period of regular pandemic control (April 27, 2020 to February 18, 2021, the last day of this survey). During Stage 3, the lockdown has only been implemented in high-risk areas in China. We divide the study areas into four zones: old city, new city, suburban and rural areas. Three types of daily shopping were investigated: buying fresh foods, household supplies, and medical supplies. This study uses the change in shopping distance of sampled interviewees to measure the resilience of retail layout in response to the pandemic. The conclusions are that the retail layout in China has the resilience to deal with the pandemic in general and that resilience varies in the different zones. The resilience of retail layout in response to the pandemic can also be measured by more dimensions, which is what we need to explore in the future. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2022.
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The purpose of this study is to develop and evaluate a cross-disciplinary collaborative project where students can engage in a cross-disciplinary collaborative learning environment in which students jointly develop a semester-long project designed to bridge the design, merchandising, and retailing processes. The cooperative learning model was employed for the development and implementation of the project. After completing the project, we evaluated the student learning experiences against the Student Learning Outcomes through qualitative (i.e. reflection papers) and quantitative analysis (i.e. pre and post surveys). Findings suggest that, through the Cotton Capsule Wardrobe project, students from both programs gained insights and knowledge of professional practices within the fashion industry. Despite the impact that the COVID-19 pandemic had in interrupting the later segments of the project, this research still provides valuable insight to the literature by demonstrating the application of the cooperative learning modules in cross-disciplinary environments.
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As part of their corporate social responsibility strategies, large retailers have recently been offering an increasing number of local products. However, the impact of such actions is not obvious, since large retail stores are ex-pected to offer industrial products in large quantities at low prices, yet local products are manufactured in small quantities with high quality at a higher cost. Drawing on institutional theory, this research therefore investigates the impact of these actions on the perceived legitimacy of a retailer. To test the hypotheses, two scenario-based experiments were conducted. Study 1 (n = 125) indicates that the perceived legitimacy of the retail store me-diates the effect of support for local producers on patronage intentions. This mediating effect of legitimacy is moderated by locavorism and thus occurs only when consumers prefer local products. Study 2 (n = 171) rep-licates the results of Study 1 and shows that stores communicating that their support came 'without earning a cent' have a greater impact on patronage intentions than those that communicated local support but 'with a classic margin'. This study thus contributes to the literature that investigates the role of retailers in promoting sustainability.
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PurposeThis study aims to understand customer equity and loyalty using augmented reality (AR) and employee services in a physical retail environment. The current study investigated how customers' experiences with AR-based and employee service affect their satisfaction, equity and loyalty.Design/methodology/approachA conceptual framework was developed by reviewing AR and employee services literature. The Smart PLS-SEM technique was used to test the responses of 620 Chinese respondents empirically.FindingsThe findings provided valuable insights into AR and employee services in a physical retail environment. Customers are more inclined to use AR services in the current business climate.Research limitations/implicationsThis study's sample was drawn from a single city, with a total of 620 respondents, which may not be a complete representation of China as a whole. As a result, the results may not be generalizable to a single city.Practical implicationsRetail brand managers should emphasize implementing innovative technologies in the physical retail environment to retain and attract customers. Pandemic consumers are opting for innovative technologies as part of their shopping experience due to changes in business models.Originality/valueThe researchers recognized AR and employee services as innovative domains in physical retail stores because they can increase sales, customer equity and loyalty. As a result, the framework results are precious to practitioners interested in implementing such innovative technologies for retail stores.
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PurposeThe purpose of this study is to examine the antecedents of consumer engagement with supermarkets' social media accounts. Drawing on regulatory fit theory and social sharing of emotions theory, the authors test if the content posted on the social media brand pages of supermarkets dealing with a topic of high social relevance, such as the COVID-19 pandemic, stimulates social media consumer engagement and if and how the engagement is mediated by the arousal of positive and negative emotions.Design/methodology/approachThe authors retrieved data from the Facebook accounts of the top 20 European supermarkets identified in the Deloitte 2020 Global Powers of Retailing report during the first wave of the pandemic from 1 March to 30 June 2020, collecting a sample of 2,524 posts from 8 different countries. After a content analysis to classify COVID-19 content, the authors applied the Baron and Kenny (1986) methodology to verify the hypothesised relationships.FindingsThe findings highlight a positive direct relationship between the social relevance of a topic (COVID-19) and social media consumer engagement mediated by the arousal of positive and negative emotions.Originality/valueTo the best of the authors' knowledge, this is one of the earliest empirical research using Facebook data to investigate the role of the social relevance of content as an antecedent of social media consumer engagement with a specific focus on supermarkets. The paper contributes to the stream of social media literature investigating the antecedents of social media engagement behaviour, exploring the role of topics' choice and aroused emotions, which to date are both under-investigated.
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Contemporary shopping is experiencing rapid changes with the increasing ubiquity of technologies that can be utilised to create seamless omni-channel experiences. These changes have logistics-related implications for end-consumers. Adopting Bowersox (1978)'s [Logistics management. New York: Macmillan] categorisation of logistics activities, this study comprises a synthesised review of scattered consumer logistics literature to bring order and structure to this evolving research field. It is found that an omni-channel shopping environment enables the dynamic transfer of logistics activities between business operators and consumers;However, this interaction does not extend to the post-shopping last-mile context. Instead, last-mile logistics is characterised by a somewhat rigid extension/shift of logistics obligations to/from consumers. Additionally, the COVID-19 pandemic has given rise to a self-service and technology-dependence trend in consumer logistics, leading to the more active control of logistics activities by consumers. Four propositions along with a unified framework are proposed, based on which a list of future research questions is suggested. [ FROM AUTHOR] Copyright of Transport Reviews is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)
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The coronavirus/SARS‐CoV‐2 (COVID‐19) outbreak has caused severe supply chain disruptions in practically all industries worldwide. Online e‐commerce platforms, which interact directly with various industries and service numerous consumers, have become remarkable interfaces to observe the impacts of the pandemic on supply chains. Using quantitative operational data obtained from JD.com https://www.jd.com., this study analyzes the impact of the pandemic on supply chain resilience, summarizes the challenging scenarios that retailing supply chains experienced in China, and presents the practical response of JD.com throughout the pandemic. To summarize, the pandemic caused exceptional demand and severe logistical disruptions in China, and JD.com has handled well its supply chain management in response based on its integrated supply chain structure and comprehensive intelligent platforms. In particular, the existing intelligent platforms and the delivery procedures were modified slightly but promptly to deal with specific disruptions. Moreover, the entire market scenario in China was effectively controlled through the joint efforts of multiple firms, the government, and the entire Chinese society. Our study provides an example of using practical operational indicators to analyze supply chain resilience, and suggests firms pay attention to operational flexibility and collaboration beyond supply chains to deal with a large‐scale supply chain disruption, such as the COVID‐19 outbreak.
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This research explores how central-city shopping districts could be transformed to support a post-Covid lifestyle, where people re-embrace community, local streets and walking while relying more on online shopping. By reviewing metropolitan/city development plans since the 1980s and mapping changes of retail provisions, urban environment and pedestrian movements in Melbourne's Hoddle Grid in the twenty-first century, this paper shows that planning policies focusing on people-centred experiences in the central-city shopping district helped to improve retail resilience. This paper thus adds insights to understanding the relentless retail landscape changes and has implications for central-city retail planning in the post-Covid era. © 2022 The Author(s). Published by Oxford University Press on behalf of the Cambridge Political Economy Society. All rights reserved.
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In a world with enormous opportunities and challenges from the 4.0 revolution and the lingering COVID-19 pandemic, customer retention is more important than ever for retailers. While marketing and advertising can be more or less limited during the pandemic, retailers pay more attention to the supply and service operations of products as salvage to satisfy the essential demands of customers. However, few scholars discuss the effects of service operations on customer retention in retail because it is lower consumer awareness and challenging to measure accurately and adequately. Therefore, with the foundation of commitment-trust theory, this study examines service operations' direct and indirect effects on customer retention through perceived benefit in omnichannel retailers. Simultaneously, it assesses how psychological ownership affects customer retention and moderates the effect of perceived benefit on customer retention in the Vietnamese supermarket as empirical evidence. The combination of a qualitative method (with 32 in-depth interviews) and a quantitative method (through a survey conducted with 374 shoppers) is implemented. Partial least-squares structural equation modelling with SmartPLS software is utilized for data analysis and hypothesis testing. From the findings, the study offers an operations perspective and a customer view of how to store service operations contribute to customer perception of benefits and customer retention. Interestingly, the study discovered that psychological ownership is not only a critical antecedent of customer retention but also enhances the effect of perceived benefit on customer retention as its moderating role. © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
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The COVID-19 pandemic has prompted consumers to postpone in-store purchases and shift to online shopping, decreasing overall retail spending. As the global lockdown eases and shoppers return to offline stores and malls, shopping malls seek to facilitate in-store consumer experiences at entertainment facilities. Given the importance of entertainment facilities to the cross-selling revenue of shopping malls, we investigate the relationship between consumers' movie-watching and subsequent (hedonistic) grocery purchases. Our analysis of a panel database that includes transaction details at the consumer level shows that movie-watching is negatively correlated with consumer spending. Furthermore, consumers' psychological states induced by content and contextual factors moderate the negative effect of movie-watching;after watching a fantasy (as compared to thriller) genre or watching a movie in a less crowded theater, consumers are more likely to make hedonic purchases at the supermarket. These findings provide theoretical and managerial implications for retail operators exploring cross-selling opportunities post-pandemic. © 2023
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Underpinned by conservation of resources (COR) theory, the study examines how supervisor incivility affects in- and extra-role performance by assessing the intermediary role of self-efficacy of frontline employees (FLEs) and moderating role of person-job fit (P-J Fit) at the store-level in the COVID-19 context. The study samples 366 FLEs from 48 retail stores in India. The findings show that the association between supervisor incivility and FLEs' in- and extra-role performance through self-efficacy is only strong when the P-J Fit remains weak. The theoretical model backed by empirical findings provides potential value to the existing literature. © 2023 Elsevier Ltd
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The sudden demand spike for online grocery purchases during the Covid-19 pandemic and supply bottlenecks caused by disrupted global value chains put immense pressure on prices. We analyze the prices of the largest German online grocers to test how these challenges affected prices during the first wave of the pandemic. Using a large dataset of online price quotes, we shed light on the magnitude of price changes across retailer types, product categories, and stages of the pandemic. We show that online prices went up as the intensity of Covid-19 containment measures increased. The magnitude of price increases was heterogeneous across retailers and product categories: pure online retailers showed a lower price response compared to hybrid stores, while the prices of essential food items such as baby foods and pantry products increased more than those of other product categories or beverages. [EconLit Citations: E31, Q31]. © 2023 The Authors. Agribusiness published by Wiley Periodicals LLC.